What is Marketing Automation?

Customizable digital spaces and accelerating digital flow require e-commerce sites to update their marketing approaches. In order to create an effective marketing strategy in e-commerce, personalization and speed should go hand in hand. It is important to move away from stereotyped advertising and create new variants using all the segments obtained. Using all accessible marketing channels is a critical strategy for broad audience targeting. Managing this process in the most efficient way is possible with marketing automation.

What is Marketing Automation?

Marketing automation refers to all software that can segment customers according to their behavioral and demographic characteristics, create personalized marketing messages specific to these audiences, and send these messages collectively through all channels. Marketing automation, which plays an active role in multichannel and omnichannel marketing strategies, is possible with the automatic execution of the marketing process by digital tools.

Reduce Costs

Marketing automation helps you reduce your costs in the long term.

What Problem Does Marketing Automation Solve?

Digital marketing automation, which eliminates the difficulties and limitations of traditional marketing strategies, is one of the most effective solutions to many problems in the process. With the solution of the problems, you can make more profit from your e-commerce site thanks to the increase in conversion and return rates.

It reduces costs in the long term.

It increases sales by reaching buyers with high purchasing potential.

It allows for campaign diversity.

It creates new and specific target audiences.

It saves time.

It reports marketing results more clearly.

Increase Sales

You can increase your sales by reaching buyers with high purchasing potential.

What are Marketing Automation Tools?

Thanks to marketing tools that can be used as automation, you can improve your communication with your current and potential customers and increase your interaction. This directly affects the performance of your e-commerce site and returns to your brand as profit and prestige. There are marketing automation tools that offer services such as e-mail marketing, social media marketing, demand and form feeding, advertising campaigns and analysis. The most preferred tools are:

Customer.io

HubSpot

AdRoll

Pardot

Constant Contact

Marketo

Save Time

Marketing automation speeds up your processes by saving time.

Marketing Automation Strategies

Using marketing automation alone may not create enough impact. In order to achieve more successful results, you should follow a path consisting of several different strategies. Here are 7 important marketing automation strategies that will make your digital marketing efforts more efficient for your e-commerce site:

Using customer forms in email series

Creating automatic and personalized email processes

Using dynamic content

Preparing segmented lists

Sharing customer data between departments

Providing relevant content support within the conversion funnel

Examining the strategies of brands that are successful in marketing automation