What is Growth Hacking? What is it used for? The first stages of a new project are always enjoyable. During the development process, new ideas are put forward, different tests are performed and appropriate strategies are determined. However, when the project is implemented, the desired results may not be obtained. While everything looks smooth on […]
What is Artificial Intelligence? Advanced Artificial Intelligence Applications
What is Artificial Intelligence? The type of intelligence that machines or computers exhibit by imitating human intelligence is called artificial intelligence. With this technology, machines can behave like a human, such as understanding language, learning, recognizing objects, responding, solving problems and making decisions. This software, which is not limited to just thinking, can drive a […]
Sitemap Guide: What is a Sitemap and How to Create One?
What is Sitemap.xml? The file created for websites to be better crawled by search engine bots and to be indexed and listed in searches is called a sitemap. These maps are prepared in xml file format and contain only the addresses of the pages available on the website. Today, sitemaps are a must for every […]
What is SaaS? (Software as a Service) – SaaS Examples
Nowadays, software has also eliminated the need for many hardware. For example, with SaaS technology, all you need for service exchange is a device with an internet connection. So what is SaaS and how does this technology, which you use intensively without realizing it, work? What is SaaS? SaaS is a term that briefly expresses […]
What is Marketing Automation?
Customizable digital spaces and accelerating digital flow require e-commerce sites to update their marketing approaches. In order to create an effective marketing strategy in e-commerce, personalization and speed should go hand in hand. It is important to move away from stereotyped advertising and create new variants using all the segments obtained. Using all accessible marketing […]
The Ultimate Black Friday Guide for E-commerce Sites
From the beginning of November, even the end of October, an intensive advertising campaign begins to be seen on television, websites, social media, billboards, and bus stops. These announcements, which offer great advantages to internet users and are carried out for the period referred to as Black Friday, herald the great discounts offered by companies. […]
What is CMS-Content Management System?
When we enter a website, we encounter many components. Many elements such as text content, images, videos, comment sections and links form a complex and complete structure. When we navigate between pages, we do not think much about how this structure is established or updated. However, if you are planning to set up a website […]
What is Software? What are its types?
The information sought among complex tables can be found in a few seconds or even less. Video games have transformed into very complex structures. Art can be produced by touching the screen of tablets. Commerce is now an activity managed almost entirely by digital devices. The point that artificial intelligence has reached, and it is […]
Stock Management During Campaign Periods
One of the most effective methods of increasing sales figures in e-commerce is periodic campaigns. The most well-known of which is Black Friday, also known as Legendary Friday, invites buyers to shop on certain days of the year with the opportunities offered. Depending on the attractive opportunities promised by the campaigns, buyers tend to make […]
What is Advertorial Advertising? Differences from Traditional Advertising
Advertisement is a promotional activity carried out by companies to announce the products and services sold to a wide audience. However, today, the concept of advertising has lost its traditional meaning and has gained a diversified structure. New Advertising Formats The new advertising formats that have emerged aim for companies to communicate with their potential […]