What is Growth Marketing? How is it done?
With Growth Marketing, traditional marketing methods are changing. Increasing competition in digital environments has created a new marketing strategy. Growth marketing, which means growth-oriented marketing, can take companies to the points they aim to reach. Growth marketing marketing method should be preferred for long-term and sustainable growth.
What is Growth Marketing?
Growth Marketing is an innovative and data-driven marketing method. Known as ‘growth-oriented marketing’ in Turkish, it is an approach that is different from traditional marketing. Its main purpose is not only to attract new customers but also to create sustainable growth by retaining existing customers. It aims to achieve sustainable and measurable growth by using different channels and strategies.
Compared to traditional marketing, growth marketing uses methods such as A/B tests, search engine optimization campaigns, email marketing, video marketing or content marketing. Marketing strategies are created by analyzing the data obtained from these methods.
Although it is often confused with growth hacking, growth marketing is a different method. Growth hacking aims to grow in a fast and low-cost way. Growth marketing is used to create permanent and sustainable growth.
Importance of Growth Marketing
One of the biggest goals of both companies on digital platforms and local companies is to increase their market share, that is, to grow. Growth marketing is one of the most effective ways to achieve this goal. This method aims to help companies gain and retain customers by developing different strategies. Why growth marketing is important:
It helps you create a strong brand identity with different marketing strategies used during growth marketing.
Growth marketing is important for increasing brand awareness as well as increasing sales and achieving sustained sales.
It ensures sustainable growth with ever-changing technology and consumer behavior.
It accelerates the growth of your business and allows you to get ahead of your competitors.
With growth marketing, which has a customer-oriented approach, you can communicate more effectively with customers and gain a customer base loyal to your brand.
Growth Marketing Strategies
Various growth marketing strategies are used to achieve rapid and sustainable growth. The most effective growth marketing strategies are as follows:
A/B Testing
It is a frequently used method in growth marketing. It is used to measure the success of different advertising strategies. Each time A/B testing is done, it is repeated continuously to increase the success achieved and optimize future campaigns with the new variation.
SEO and Content Marketing
This strategy is used to drive organic traffic by providing useful information to the target audience. A good SEO strategy is important to connect with your target audience and convert them into potential customers.
Cross-Channel Marketing
This strategy aims to reach the target audience using different channels. Email marketing, cross-channel marketing, in-app messages or notifications are elements of cross-channel marketing.
Customer Lifecycle
The stages your customers go through during their interactions with you are called the customer lifecycle. Starting with the first time they become aware of your company, the process has 3 critical stages: activation, nurturing and reactivation. The first time they interact with you is called activation. Feeding is the process where you are in constant communication with your customers and keep them informed. Reactivation is the process where customer engagement is re-established.
What is the Relationship between Growth Marketing and SEO?
SEO has become an important strategy for growth marketing. SEO is effective in ranking high in search engine results and increasing the organic traffic of websites. This supports growth. Growth marketing and SEO are two important strategies that complement each other. They are used together to increase the success and growth of businesses.
Growth Marketing Applications in E-commerce
The correct implementation of growth marketing practices is important for B2B companies. It is important not only to acquire new customers but also to increase the loyalty of existing customers in order to increase market share. B2B marketing growth strategies:
Email Marketing: Email marketing can be used to keep in mind and mobilize customers who have not yet made a purchase. With this method, you can attract your customers by offering them special offers.
Retargeting Strategy: You can use it to remind you to potential customers who have interacted with you before but have not made a purchase. Thus, you can convince undecided customers to buy.
Use Social Media Channels: Social media can be one of the most powerful channels for B2B companies. Brand awareness can be increased by reaching a wide audience.
Optimize Your Website: Website optimization should be done for a smooth user experience.
Measuring Growth Marketing Performance
It is important to evaluate the success of growth marketing strategies and optimize conversion rates. Performance measurement is essential for optimizing your growth goals and achieving sustainable success. The most effective method to measure your performance.